Google is the ultimate equalizer, yet as of 2021, only 2% of people in the business own a Google Business Page. It is effectively like a G-force, yet people are not utilizing its potential. When it comes to branding the product or service, people opt for Instagram, Facebook, Tumblr, or even Twitter. Maybe the lack of knowledge about the platform made it overlooked. Nevertheless, to make your real estate business visible enough on Google maps, read this article and don’t rely on the search results only!
You might wonder what Google Maps has to do with Google’s business. Well, to explain to you in brief, when you search for a store you want to visit, what to do? You Google it, right? And so does everyone else! To get the recognition, get your real estate Google Business portal list. A profile on Google business with your description, e-mail address, address, contact number description, opening and closing hours, photos, and reviews from other customers can make your business be located on Google Maps.
Google Business: Why Is It Vital for Real Estate Companies?
Google encompasses a dominant position in the digital world. And what it asks for? Take a wild guess! Well, it wants you to be successful and wants all your business data in a single place. Yeah, you heard it right; it wants you to win; to be successful. Even though it is a comparatively new platform, yet it has helped professionals, such as real estate agents, to get the right exposure. But, what exactly is Google My Business? What does it really do?
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What is Google My Business?
A marketing free tool! Oh yes, you heard just right. Introduced by Google, GMB helps you get the right exposure. What not to like about it, right? But, things work hand-in-hand. So, what does it ask of you?
- Location of your store
- Your opening and closing hours
- Your contact details
- Address of your store
- Reviews from consumers
- And most importantly, a link to the website
- Photos of your company
By providing the list of information, it automatically fetches more information about your real estate company from the interest – be it your social media handle or more images uploaded by the consumers.
Consumers these days are more alert and aware of the market trend, thanks to the internet. They don’t want to waste their time by visiting a store without reading about it, especially when it comes to the real estate business. Since the real estate business talks about quite an amount of money transaction, potential customers sure do their part of homework.
So, what does this mighty GMB does?
“Proximity to the searcher is the new #1 ranking factor in local search results today.” – Darren Shaw, SEO expert.
GMB does exactly what Darren Shaw has said. It can help increase exposure. Fundamentally, a Google My Business Profile is an effective way for you to leverage your grade in the local search. As mentioned earlier, Google My Business aids in increasing visibility. If your profile is well-optimized, when searched on a search engine, it will show up. Why not try typing, “real estate agents near me?” You will notice, that all the well-optimized real estate agents near you will be listed. Not only that, but you can also get access to their address, contact details, reviews and photos, website, and placement on the map.
Real Estate Google My Business Listing and Photos
Images on Google My Business play the same role as it does on an eCommerce platform – attracting potential customers. These images would be uploaded on Google, meaning your property images would be exposed to the world. It better be nothing lesser than proper real estate photography. GMB primarily asks for two images, just like Facebook – one for the cover picture and one for the profile picture. If you have a logo, it should be placed on the profile picture. And just like any other social media platform, Google’s algorithm is the same; consistency is the key. The more you upload photos, the more you will ask your consumers to add a review for your service, and the better the exposure will be. The secret to catching the attention of your buyers, if you are new in the real estate business, is to hire real estate photo editing services so that your real estate images look professional enough.
What Will, Your Information, Look Like in a Google Search? After you are done enrolling to get your real estate Google My Business page, what will it look like?
Somewhat like this. It will have the name of your company, your contact details, the website link, the photos and reviews, your rating, opening and closing hours, and the location on the map.
Conclusion:
In short, images that reflect your business the best. Be it your team member, your logo, or images of buildings you have worked on, showcase everything about your company. It reflects a feeling of transparency, helping you to attract more buyers. Now you see why images play such a vital role, and real estate photo retouching can benefit your business to get the right exposure. Contact the experienced partner today, get your images done, and get started with Google My Business. The only key to your exposure solution!
